• date: 2004
• client: Binbo Hima Ari Vancouver Free & Easy Guide
• challenge: To highlight some of the positive points of the advertising product for the English-speaking sponsors of a Japanese-language publication.
• objective: As space within the guidebook came at virtually no additional cost we felt we could best reach the predominantly English-speaking audience of potential advertisers by inserting a series of whimsical ads within the larger Japanese-language content. This English-speaking content would stand out all the more when sponsors came to assess the guidebook as an advertising vehicle.
• concept: Brian Grover
• design: Brian Grover
• writing: Brian Grover
• photography: Brian Grover

Website: Hima Ari Online