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Description
- date: 2006
- client: Language Repair Shop
- challenge: The Language Repair Shop was looking for a unifying image and concept to anchor a rebranding of both corporate image and program offerings.
- outcome: The Confucian-derived Japanese proverb reads "A Thousand Mile Journey Begins With The First Step". The proverb, oldspeak for Just Do It, is highly recognizable throughout Asia where most LRS students hail from. This mock up was used to introduce the rebranding concept. Eventually the concept was incorporated into a complete repackaging of programs based around the theme of "First Step", "Next Step" and so on.
- concept: Brian Grover
- design: Brian Grover
- photography: Brian Grover
- writing: Brian Grover
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Portfolio 
